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The Prescott Daily Courier | Prescott, Arizona

home : latest news : local August 28, 2014


10/29/2013 6:00:00 AM
Lease, franchise expiration cause Coco's to leave
The Daily Courier


PRESCOTT - Coco's, in business in the Frontier Village shopping center for 15 years, closed Oct. 13 because its lease with the Yavapai-Prescott Indian tribe and arrangement with its franchise ran out, a part-owner said Monday.

"Both expired, and we decided to put our resources into two other restaurants," said Joel Swirsky, operating partner at Coco's. The partnership also owns the Golden Corral in Frontier Village and the Denny's at Highway 69 and Windsong Drive in Prescott Valley.

Swirsky said the owners transferred about 70 percent of the 45 to 50 employees at Coco's to the other restaurants. He said the franchise agreement required him to remodel Coco's, which contained about 6,100 square feet.

Tribal officials declined to comment about the closure of Coco's and the nearby Taco Bell franchise and about their plans to find new tenants.

Representatives from Desert de Oro Foods of Kingman, which owned the Taco Bell franchise, were unavailable for comment.

Meanwhile, a McDonald's restaurant is under construction immediately to the west of the former Coco's and is advertising for job seekers to apply online.

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Reader Comments

Posted: Wednesday, December 04, 2013
Article comment by: Gene Jennings

Before my dad passed away, he made this statement. "I never lived off the government and never had to get any of my children out of jail. My parents had 12 kids, six boys and six girls. Eleven of the 12 are still living. We were raised on a 160 acre dairy farm in Michigan. We were poor, and we were required to do our share of work. We went to church every Sunday morning where we were taught to fear God and live a life according to the Bible. Today there is a lot of emphasis on making a better life for your children. I look at it a little differently than most folks will. I wanted my kids to have good work ethics, to work hard like I did growing up.


Posted: Saturday, November 09, 2013
Article comment by: Joe Acosta

What we need in Prescott is a restaurant like a Cafeteria, talking about Healthy food and it's CHILDREN friendly.

Posted: Friday, November 01, 2013
Article comment by: What Ever!

I highly doubt that a Pita Jungle would work here. Only a small fraction of the population here would frequent it. Went there in Phoenix, not overly impressed. When you go out for dinner it is hopefully pleasing to the palate, not so much for Coco's! Haven't been there in years, it already had the appearance of being rundown then. It is obvious to see that the ownership let the building get rundown and tired looking and didn't want to fork out a little money to freshen up a dated atmosphere! DUH!

Posted: Friday, November 01, 2013
Article comment by: Tiny Johnson

Dunkin Donuts is going in where Taco hell or Coco's were. It's just a rumor, but others say it's so.

Posted: Friday, November 01, 2013
Article comment by: Eating Out

Sorry to see Cocos close. We went there regularly for breakfast for many years.

To all who are complaining about another McDonalds, the answer is simple, if you don't like it then don't go there. It's a free market in both directions.


Posted: Thursday, October 31, 2013
Article comment by: Tired of Speculation

Geez, I'm so tired of people ripping on Frontier Village. I work up there & see these businesses come & go. We lost Taco Bell & Coco's but gained a movie theater, Harbor Freight, Starbucks, Planet Fitness, Augue's (soon), Mc Donald's, a billboards/restaurant, a pub, etc. All these businesses mean jobs in an unstable economy. If you don't like them than don't be a patron. If you want healthy food start a petition, write a letter, do something (how do you think Prescott got a Trader Joe's).

All in all, losing businesses sucks. But look at the bright side. The area had gained a lot. Check out Frontier Villages website, they want to fill all those empty businesses.


Posted: Thursday, October 31, 2013
Article comment by: the wino

ATT: ERNIE JONES----Do not run the FRONTIER VILLAGE on the GREED factor,PLEASE.
It's about JOBS,JOBS,JOBS, the rest will follow.
May I make a suggestion? LET and be FAIR to
"SUBWAY" on a LEASE to move to the TACO BELL location! (they have a rock solid business and have been a great tenant). THANK YOU.


Posted: Thursday, October 31, 2013
Article comment by: Dazed & Confused

Great time for a Popeye's Chicken to move in!

Posted: Wednesday, October 30, 2013
Article comment by: guy good

I sure hate to see something as important as a Taco Bell disappear.

I always assumed that the town was doomed when they opened the Sandy's across from City Park. Chain fast food is a blight.


Posted: Wednesday, October 30, 2013
Article comment by: Think About It.

Cook at home..wash the food to be prepared, love preparing it, teach the family how to enjoy "whole foods".

Stop complaining plan a great nutricius meal...get the whole family involved.

Save on doctor bills...cook together qat home!


Posted: Wednesday, October 30, 2013
Article comment by: Healthy Food

There are good, healthy restaurants in Prescott.

Try Thaifoon, on Goodwin Street.


Posted: Wednesday, October 30, 2013
Article comment by: Don't Forget

That the new restaurant must be fair-trade, cage-free, gluten-free, BPA-free, and free-range. Oh, and did I mention it must be sustainable?

Posted: Wednesday, October 30, 2013
Article comment by: Tom Steele

What IS going on at the "Tribal Village"? I have heard a lot of residents being pushed out by higher rents. What is their plan? Do they know? Time for a "pow-wow".

Posted: Wednesday, October 30, 2013
Article comment by: Vi King

I agree with DJ. Healthy restaurants are needed. McD's is NOT good for anyone! Mind you Cocos was not healthy either.

We need a non- GMO, Organic, gluten free, vegan restaurant. Oh forget it. I will just cook at home...


Posted: Tuesday, October 29, 2013
Article comment by: D J

Sad to see anything go out of business! Wish we would get some healthy restaurants here! The reason these businesses are going out of business is because they are not listening to the public! We want healthy restaurants! We have 3 health food stores and another on the way! People have to cook for themselves if they want a heathy meal! We love to eat out but we need to have better options! It is especially important if you have some food allergies! We love to go to Phoenix to places like Pita Jungle. Flagstaff has one, wish we would too! Prescott is really missing the boat here!

Posted: Tuesday, October 29, 2013
Article comment by: Comment Says It All About This Person

Ignorant, bitter, ageist, semi-literate, and guaranteed to NOT have well behaved children

cocos gone

well i guess all the pissy elderly that threw fits and made a scene when anyone who wasnt old like them or had young children came in to eat will have to find another place to be miserable!! I loved cocos but felt like we had to walk on eggshells. My children are also well behaved and didnt deserve to be treated that way by them


Posted: Tuesday, October 29, 2013
Article comment by: Read Between The Lines

If I'm reading this 'article' correctly, the owners didn't want to pay to upgrade their location as required by COCO's corporate (franchisers). I know people are quick to blame someone but it just sounded like a business decision not to do what was required by their corporate headquarters. Not a big story here and the fact that the tribe had 'no comment' means nothing, too. I'm always amused that people feel they have 'a right' to know other people's business. And, when they're told to bug-off, there must be something more going on...

Posted: Tuesday, October 29, 2013
Article comment by: cocos gone

well i guess all the pissy elderly that threw fits and made a scene when anyone who wasnt old like them or had young children came in to eat will have to find another place to be miserable!! I loved cocos but felt like we had to walk on eggshells. My children are also well behaved and didnt deserve to be treated that way by them


Posted: Tuesday, October 29, 2013
Article comment by: Rent Cost

The Taco Bell had sky high rent (am a ex manager), It would have been cheaper and more profitable to be in the mall if that gives you any idea.

Posted: Tuesday, October 29, 2013
Article comment by: Gary Leach

I guess this is still happening:
http://www.frontier-village.com/augies-prescott-city-grille-news/#comment-609


Posted: Tuesday, October 29, 2013
Article comment by: I wish

that Joel owned the Denny's in Prescott. It needs help. And, oh boy, another McDonald's. Sheesh.

Posted: Tuesday, October 29, 2013
Article comment by: dutch holland

NO!! not Coco's! my hubs and I liked it, and
ate there whenever we could.

mcD's ? really ? who needs more fast food,
where the food is not that good for you?

it is getting where retired people have no affordable places to go.


Posted: Tuesday, October 29, 2013
Article comment by: Rename the shopping center.

Another confusing example of a busy Frontier Village restaurant that "appeared" to be a literal gold mine with hoards of patrons that suddenly decides not to renew their lease here and disappears. And again, tribe officials decline to comment.

They should change the name of this shopping center to 'Confusion Village'.

Boggles the mind.




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